Branding Newsletter — Digital

In an effort to keep the momentum of the newsletter going, the planning team decided on a digital copy of the newsletter, reducing production time and lengthening time to collect and edit content by a couple of weeks. While many team members preferred the tangible copies, the digital version was still considered a success as it opened doors for incorporation of animations and interactive graphics in the future. This issue featured over thirty icons that I designed and they became a challenge to process into our internal asset management system. Because of this, I worked with our Branding Operations team to develop a new process that allowed for storage and easy search of all icons and symbols department-wide. Team members are now able to incorporate existing vectors into their own designs, saving time on redundant work. The below screenshots feature some of the icons that were ingested.